Pre-production work began in mid-2007 when actors Salman Khan and Priyanka Chopra were signed on to essay the lead roles in the film.[3] However, Chopra later opted out of the film due to date problems and the director was in talks with actresses Preity Zinta and Ayesha Takia.[3]
In August 2007, producer Sohail Khan announced that the film's title was changed to Mr and Mrs Khanna, and was expected to go on floors in November 2007 with Lara Dutta being signed on for the female lead.[4] Unfortunately, Dutta was dropped from the film for unknown reasons and rumours had indicated that Khan was in talks with Kareena Kapoor and Deepika Padukone. The producer later confirmed the news to the media indicating that he had signed Kapoor for the film.[5]
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On 19 March 2008, the cast began filming for the project at Film City in the outskirts of Mumbai[9] and later continued shooting in Melbourne, Australia, where a pivotal scene was shot at the Sydney Airport.[10][11] Upon shooting in Melbourne Australia, the cast later returned to film in Mumbai on 15 June 2008.[11] In March 2009, director Prem Soni announced that the film had been completed.[12]
The movie had a dismal performance at the box office. It did not open well, and moreover, the word of mouth publicity couldn't help since reactions across the board were negative. It eventually collecting only Rs. 66 million in its first week of domestic theatrical run, and there was hardly any second week collection because the film was taken down by theatre owners.Box office of the movie was highly affected due to clash with two other Diwali release 'Blue' and 'All The Best'.[13][14]
However, according to the film-makers, the film was a success on the DTH/Satellite platform and had a reasonable viewership rating, with an estimated 210 million eyeballs. This claim cannot be independently verified. The satellite rights of the film had been sold three days before its release in theatres.[15]
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Salman and SRK's complicated friendship dates back to the 1990's. They worked together in the iconic Karan Arjun (1995) and later in Kuch Kuch Hota Hai. Salman won Best Supporting Actor for his role in the film, and Salman had said, "I hope Shah Rukh supports me for the rest of my life."
Long story short, the two allegedly came to a fist fight, Aishwarya lost the film and there was a cold war brewing between Salman and SRK. In 2004, they buried the hatchet at Farah Khan's pre-wedding bash in Mumbai and hugged it out.
In 2008, in an interview, SRK said in an interview that Salman was angry because he turned down Main Aur Mrs Khanna. Salman later retorted that he had never offered him the film. He also said, "Shah Rukh was like my brother. He used to call me sir, sir during his struggling days. I have seen SRK go from door to door asking for work. He has become a different person now."
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Bottomline Media is the first Indian company to be hired as marketing consultants for a Hollywood film (The Zero Theorem). Do you think marketing strategies vary drastically with Bollywood and Hollywood films?
Marketing strategy is put to play even before the film is shot to understand the positioning, different territories have different focuses. In all, a very interesting aspect one gets to learn on movies.
Shah Rukh Khan and Diwali have almost become synonymous by now and Happy New Year was the latest addition to his Diwali kitty. With a yet unbeaten opening day collection of Rs 44.97 crore, the film went on to do massive business both in India and overseas, earning a grand total of Rs 203.30 crore.
The 43-year-old actor known as the enfant terrible of Bollywood has eluded marriage for years, but preached the virtues of the institution while promoting the upcoming film.\"The film stresses the importance of the institution of marriage. Non-believers will change their mind after watching it,\" Salman told reporters at the music launch of the film, which stars Kareena Kapoor and his brother Sohail Khan.'Main Aurr Mrs Khanna' is co-produced by the actor's brother Sohail Khan and will be released this Diwali.When asked about the title of the film, the actor said that it is a depiction of the male ego and how two men perceive their relationship with 'Mrs Khanna', played by Kareena Kapoor.Debutante director Prem Soni said the film revolves around the metamorphosis of the three characters who realise the importance of love after experiencing heartbreak.\"I have not tried to make anything path breaking neither will it offer anything radical. But it will make you value what you have, which I think is something all of us just take for granted,\" Soni said.
The 43-year-old actor known as the enfant terrible of Bollywood has eluded marriage for years, but preached the virtues of the institution while promoting the upcoming film."The film stresses the importance of the institution of marriage. Non-believers will change their mind after watching it," Salman told reporters at the music launch of the film, which stars Kareena Kapoor and his brother Sohail Khan.'Main Aurr Mrs Khanna' is co-produced by the actor's brother Sohail Khan and will be released this Diwali.When asked about the title of the film, the actor said that it is a depiction of the male ego and how two men perceive their relationship with 'Mrs Khanna', played by Kareena Kapoor.Debutante director Prem Soni said the film revolves around the metamorphosis of the three characters who realise the importance of love after experiencing heartbreak."I have not tried to make anything path breaking neither will it offer anything radical. But it will make you value what you have, which I think is something all of us just take for granted," Soni said.
The best time for filmmakers to release their movies is during festivals and long weekends, as it gives them an opportunity to make a lot of money at the ticket window. Diwali, the festival of lights, is one such occasion. 2ff7e9595c
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